Answer Engine Optimisation For Health, Wellness & Beauty Brands
More of your customers are skipping the search results and asking AI instead. Which serum suits sensitive skin, which clinic to book with, which supplement to try. Answer engine optimisation makes sure your brand is part of that answer.
Certified Partners Of The Platforms We Use Every Day
We're certified on the platforms our clients rely on, so your ads, store, website and email all run on best practice setups.
AI And Search Engine Optimisation, Working Together
Social Hub brings AI and search engine optimisation together, so your brand shows up in Google results and in the AI tools your customers now use to research and buy. ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews all lean on the same thing: clear, trusted content that answers real questions.
Our team of AI SEO specialists is at the forefront of this space. It moves fast, and the brands that start now will be much harder to catch later.
Starts with an audit
Every project begins with a full review of your website content and how AI tools currently describe your brand.
Clinic ready
Health and beauty content comes with extra rules, and everything we write sits within the TGA and AHPRA advertising guidelines.
Part of the bigger plan
AEO plugs straight into your SEO, content and paid media, so every channel builds the same trusted picture of your brand.
Brands That Trust Social Hub
From skincare and supplement brands to clinics and salons, we help businesses across Australia get found wherever their customers are searching.
Web content audit
We review how your pages are structured, which questions they answer, how clearly they explain your products and services, and how AI tools currently describe your brand.
AI visibility check
We test the questions your customers ask across ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews to see where you appear, where competitors show up instead, and which sources the AI is pulling from.
Tailored AI SEO strategy
From there we build an AI SEO strategy for your brand, starting with the content, pages and technical fixes that will make the biggest difference first.
Content & structure
Clear content that answers real customer questions, from FAQs and comparison pages to guides and product information, written so AI tools can understand and cite it.
Technical & schema
Our AI SEO specialists look after schema markup, site structure, page speed and crawlability so search engines and AI tools can read your site properly.
Brand mentions & authority
AI tools lean on trusted sources beyond your own website, so we work on reviews, PR, directory listings and third party mentions that build your credibility.
Tracking & reporting
Our AI powered SEO services include monthly tracking of how often your brand is mentioned and cited across AI platforms, alongside your rankings and traffic.
How Our Answer Engine Optimisation Works
Every plan starts with a full content audit and is built around the questions your customers are actually asking.
Mentions
How often AI tools name your brand
Citations
Which of your pages AI tools reference
AI referrals
Visits coming from ChatGPT, Perplexity and more
Visibility
Your rankings and organic traffic on Google
What We Track Every Month
Answer engine optimisation is still new, so we keep reporting simple and honest. Each month you'll see how often AI tools mention your brand, which sources they cite and how that flows through to traffic and sales.
It all sits alongside your SEO reporting, because AI and search engine optimisation feed off each other.
Answer Engine Optimisation FAQs
Common questions about AEO, AI search and how it fits with your SEO.
-
Answer engine optimisation, or AEO, is the work of getting your brand mentioned and recommended by AI tools like ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews when people ask questions related to what you sell.
-
SEO is about ranking in traditional search results. AEO is about being the source AI tools pull from when they write an answer. The two overlap a lot, which is why we treat AI and search engine optimisation as one plan.
-
They're closely related and often used interchangeably. GEO, or generative engine optimisation, focuses on tools like ChatGPT and Gemini, while AEO also covers featured snippets, voice search and AI Overviews. As a generative engine optimisation agency, we cover both in one plan.
-
It depends on the size of your website, how competitive your category is and how much content needs creating. We'll give you a clear quote after a strategy call, once we understand your goals.
-
Updates to existing pages and new FAQ content can start showing up in AI answers within a few weeks. Building steady visibility across platforms usually takes three to six months, as AI tools refresh what they reference over time.
-
No one can guarantee what an AI tool will say, so be wary of anyone who promises it. What we can do is make your brand the clearest, most trusted source on the topics your customers care about, which is what these tools look for.
-
Yes. AI tools lean heavily on content that already ranks well and comes from trusted websites, so strong SEO is the foundation answer engine optimisation is built on. We usually run the two together.
-
Yes. Our AI SEO specialists work with brands and clinics across Australia and the US from our base on the Gold Coast.
We only take on projects we're confident we can grow.
Every week, more of your customers ask AI where to shop and who to book with. Tell us about your brand and we'll start by looking at how AI tools currently see you.
If you're looking for answer engine optimisation that's built around your brand, tell us where you're at and where you want to be. We'll book a call to talk it through.
Not ready for a retainer?
Start with a Strategy Sprint
A one on one session with Lily and a tailored 12 month marketing plan you can run yourself or hand to your team.