Marketing Guides For Health, Wellness & Beauty Brands
Practical guides from the Social Hub team on Google Ads, Meta ads, SEO, AEO, websites and email. Our Meta Ads Starter Kit is out now, with more guides on the way.
Certified Partners Of The Platforms We Use Every Day
We're certified on the platforms our clients rely on, so your ads, store, website and email all run on best practice setups.
How To Use Our Guides
Each guide takes one channel and walks you through the steps we use with our own clients.
Work through them yourself
Every guide is written in plain English with clear steps you can follow, no marketing degree needed.
Share them with your team
Hand them to your marketer or in house team as a starting point.
Bring them to a call
If you get stuck, we'll go through it with you on a strategy call.
Our Guides
Start with the Meta Ads Starter Kit. Here's what we're working on next.
Meta Ads Starter Kit
Set up your Business Manager, structure your campaigns and get the foundations right before you spend a dollar on ads.
Get the kit →Google Ads for clinics
How to set up search campaigns that bring in bookings, within the AHPRA rules.
Coming soonGetting recommended by AI
How to get your brand showing up in ChatGPT and Google's AI Overviews.
Coming soonThe website conversion checklist
What to fix on your site so more visitors become customers.
Coming soonThe email flows every brand needs
The welcome, abandoned cart and post purchase flows that bring in repeat sales.
Coming soonLocal SEO for clinics
How to rank on Google and Maps in your area.
Coming soonAEO
Getting your brand recommended in ChatGPT, Google's AI Overviews and other AI answers.
Learn More About Each Channel
While the guides are on their way, here's how each channel works and what it can do for you.
2 hours
One on one with Lily
12 months
Of marketing, mapped out for your business
5 to 7 days
To get your strategy after the session
Prefer A Plan Built For You?
If you'd rather not wait, our Strategy Sprint gives you a two hour session with Lily and a tailored 12 month plan built around your business.
Run it yourself or hand it straight to your team.
Guides FAQs
Common questions about our marketing guides.
-
The Meta Ads Starter Kit is available now. We're writing the rest and will add them here as each one is ready.
-
Google Ads, Meta ads, SEO, AEO, websites and email, written for health, wellness and beauty brands and clinics.
-
Founders, marketing managers and clinic owners who want to understand a channel and put it into action.
-
Yes. Our clinic guides follow the AHPRA and TGA advertising rules, so you can use them with confidence.
-
No. Each guide is written in plain English with clear steps you can follow.
-
Yes. They're made to be shared and worked through together.
-
Yes. Send us a message with the topic you'd like covered and we'll add it to the list.
-
Our blog shares practical tips on the same topics, and our service pages explain how each channel works.
-
Yes. If you'd rather hand it over, apply to work with us and we'll look at your numbers on a call.
We only take on brands we're confident we can grow.
Tell us where your business is now and where you want it to be. We'll look at your numbers and show you what we'd do first.
If it feels like a good fit, we'll book a call to talk it through.
Not ready for a retainer?
Start with a Strategy Sprint
A one on one session with Lily and a tailored 12 month marketing plan you can run yourself or hand to your team.