Meet the Team
Social Hub is a specialist DTC marketing agency. We are a team of eight strategists, creatives, and media buyers with a single focus: helping health, wellness, and beauty brands grow through Meta advertising, Klaviyo email marketing, content, and PR.
We work with a focused client roster. Every brand we take on gets senior attention, clear reporting, and a team that has spent years in their category.
LILY
FOUNDER OF SOCIAL HUB
Lily founded Social Hub in 2023 after six years as a freelance paid media and email marketing strategist. She has managed campaigns for skincare, wellness, beauty, fitness, and real estate brands across Australia, with a focus on Meta advertising and Klaviyo email infrastructure.
She leads every client relationship at Social Hub personally. When you work with the agency, you work with Lily.
WALLIS
SOCIAL & EMAILS
Wallis manages social media strategy and email marketing across client accounts. She develops and executes Klaviyo campaigns, manages community engagement, and oversees UGC strategy for brands that need authentic content at scale.
ZARA
PHOTOGRAPHER
Zara leads photography for product, lifestyle, and campaign shoots. She manages all in-house studio sessions and on-location shoots, producing imagery used across paid ads, email, and organic social for client brands.
TARNI
GRAPHIC DESIGNER
Tarni handles graphic design across social media, email marketing, print, and paid ad creative. She manages brand identity consistency across all client touchpoints, ensuring every visual asset is on-brand and built to perform.
FRANCES
COPY & PAID MARKETING
Her core areas of expertise are visibility-driven editorial content strategies and copywriting; building campaigns that convert across SEO, Google Ads, AEO and websites. She loves working collaboratively with clients to deliver brand and communication workshops that inform an expert strategy, and crafting high-level audits to identify key gaps that bridge the space between where clients are and where they want to be.
We’ve nailed it for brands just like yours!
If you run a DTC health, wellness, or beauty brand and you are ready to invest in marketing that compounds, we want to hear from you.
We take on a limited number of new clients each quarter. Spots for the current intake are now open.
