Edible Earth: Supplement Brand Marketing Case Study
Edible Earth is a supplements brand that came to us doing around $15K a month, with broken website pages and a social presence that didn't match the product. We rebuilt the website, refreshed the brand across social, lifted their email open rates and got Facebook ads performing, taking them to their best month yet of $46K.
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The Challenge
Edible Earth came to us at around $15K a month, with the marketing behind the brand holding it back.
Here's where things stood when we started.
Website
Pages were broken and the site wasn't making it easy for people to buy.
Social media
The brand look across social was inconsistent and didn't reflect the product.
Email and ads
Email open rates were low and Facebook ads weren't bringing in enough sales.
What Changed
The biggest shifts across Edible Earth's channels.
$46K
Their highest month yet, up from around $15K a month when we started.
Rebuilt
A full website revamp, with every broken page fixed.
Refreshed
A new brand look across social so every post feels like Edible Earth.
Strategy
We looked at where sales were being lost and built a plan across every channel to win them back.
Broken pages
Every broken page found and fixed, so no customer hit a dead end.
Email marketing
Email improvements that lifted open rates and got more customers reading and buying.
Our Approach
One plan across the website, social, email and ads, all focused on growing monthly revenue.
The Creative
A refreshed brand look across the website, social and email that finally matched the product.
A few pieces from our work with Edible Earth.
Edible Earth Case Study FAQs
Common questions about how we grew Edible Earth.
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We revamped their website, fixed broken pages, refreshed their brand look on social media, improved their email open rates and got their Facebook ads working.
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Edible Earth was doing around $15K a month when we started and hit their highest month of $46K while working with us.
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Several pages were broken and the site wasn't making it easy to buy, so we rebuilt it and fixed every broken page.
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We gave Edible Earth a new brand look across social, so the feed and every graphic felt consistent and on brand.
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We worked on their emails to lift open rates, so more customers were reading them and coming back to buy.
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Yes. We rebuilt their Facebook ads to bring in more sales alongside the new website and email.
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Yes. Health and wellness is one of our specialties, including supplement brands that need to stay within the TGA rules.
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Yes. We're based on the Gold Coast and work with brands across Australia.
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Every business is different, so we'll look at your numbers on a strategy call and show you where the biggest opportunities are.
We only take on brands we're confident we can grow.
Tell us where your business is now and where you want it to be. We'll look at your numbers and show you what we'd do first.
Every case study we share started with a conversation. We'll book a call to talk it through.
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