SCOPECLIENTSkin Friend
YEAR2025
Full Service Marketing
Skin Friend came to us with a brand built on genuine expertise, but the digital experience wasn't matching the trust Ren had built with her audience. The foundations were strong, but conversion was suffering.
The Shopify site was outdated and underperforming, with a low conversion rate that didn't reflect the quality of the products. Email marketing wasn't driving the results it should have, Meta ads weren't converting, and content quality across the brand needed a serious lift.
Social Hub stepped in to rebuild and optimise. We revamped the entire Shopify site across roughly 40 pages, rebuilt email marketing from the ground up, restructured Meta ads for performance, and elevated content quality with podcast-style video and product photography that finally did the brand justice.
Skin Friend
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We developed a multi-channel strategy that combined founder-led content with performance and lifecycle marketing. Our focus was on building trust and authority through Ren's voice, refreshing the brand's digital presence, and driving qualified traffic and revenue through paid and owned channels.
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Full Shopify website revamp across roughly 40 pages
Podcast-style video content featuring Ren to build trust and authority
Product photoshoots to refresh imagery across the site and social
Rebuilt Klaviyo flows and ongoing email marketing
Meta ads to drive qualified traffic and revenue
Social media captions and video scripts across channels
We’ve nailed it for brands just like yours!
In todays digital space to make a splash in the pond is a huge task. Seamlessly intertwining your branding across collateral and marketing can be a huge task. Let us help you elevate your business and smash your marketing goals!