ALTERNATIVE MEDICINAL DISPENSARYClient: Myleaf
-
Klaviyo Challenges:
Automation flows were improperly set up, impacting efficiency.
Branding required a refresh for a more cohesive identity.
Campaigns lacked consistency, reducing engagement.
Meta Challenges:
myleaf had not previously invested in a structured advertising strategy.
No funnel structure was in place to guide potential customers.
Ads focused solely on traffic rather than driving conversions.
Social Media Challenges:
Strict medicinal advertising guidelines made it difficult to create effective content.
Lack of consistency hindered community growth and audience engagement.
Graphics did not effectively resonate with the target audience.
-
Klaviyo Goals:
Optimise Automation Flows: Properly set up flows to enhance customer journeys.
Refresh Branding: Update email templates to align with their new brand identity.
Ensure Campaign Consistency: Develop a content calendar for regular email campaigns.
Track Performance: Establish clear metrics for open rates, clicks, and conversions.
Meta Ads Goals:
Develop a Strategic Ad Plan: Define clear objectives and target audiences.
Implement Full-Funnel Campaigns: Build structured campaigns for awareness, lead generation, and sales.
Shift to Conversion-Focused Ads: Prioritise ads that drive measurable actions.
Social Media Goals:
Create Engaging, Compliant Content: Develop a strategy that aligns with advertising guidelines.
Maintain Consistency: Post regularly and actively engage with the audience.
Enhance Visual Identity: Redesign graphics for stronger audience connection.
Capture Personalised Content: Build a content library through professional photoshoots with Social Hub Agency.
Email Marketing
When we began working with myleaf in June 2024, we implemented a strategic email marketing approach that optimised automation flows, improved campaign consistency, and enhanced audience engagement. As a result, myleaf’s attributed revenue—revenue directly generated from email marketing—surpassed $190,000 within just four months, demonstrating the impact of a well-executed email strategy on overall business growth.
BEFORE
AFTER
Ads
Within just eight weeks, our Meta advertising strategy successfully generated 332 patient sign-ups, averaging approximately 150 new patients per month. With an acquisition cost ranging between $5.50 and $14 per sign-up, the campaign demonstrated strong efficiency and return on investment. This growth trajectory has remained steady, with continued optimisations further enhancing performance and scalability.
We developed targeted top-funnel and mid-funnel ad campaigns to effectively nurture new audiences.
Our conversion-focused ads included a script renewal campaign, strategically retargeting mid-funnel customers.
In addition to generating patient sign-ups, one of our campaigns successfully booked 23 initial consultations.
myleaf has been operating as a business for just two years, demonstrating impressive growth within a short timeframe.
INTEGRATIONS
2024 AD CREATIVES
Content Creation
To enhance myleaf’s brand presence, we organised a photoshoot with local models, capturing high-quality photos and videos that reflect the myleaf lifestyle. These new assets will be used across organic and paid channels, as well as the website. Through our ongoing full-service marketing efforts, we continue to strengthen community engagement and brand alignment.
PREVIOUS FEED
CURRENT FEEDWe’ve nailed it for brands just like yours!
In todays digital space to make a splash in the pond is a huge task. Seamlessly intertwining your branding across collateral and marketing can be a huge task. Let us help you elevate your business and smash your marketing goals!